Boulevard Brewing Co. in Communication Arts Typography Annual

Helms Workshop redesigned Boulevard Brewing, a brand 25 years in the making, to create a cohesive brand identity that drinkers—both old and new—recognize as unmistakably Boulevard. We are honored to see the new brand identity featured in the Exhibit  section of the Communication Arts 2017 Typography Annual

Paste Magazine "Labels We Love: Fullsteam"

Helms Workshop is pleased to see our Fullsteam Brewery work featured in Paste Magazine as "Labels We Love"! They are equal opportunity lovers of both our cans and bottles

The Austin Chronicle: Best of Austin 2016

Helms Workshop is honored to have our work for the Austin Beerworks Seasonal cans chosen as the Austin Chronicle's Critics Choice for the best beer can design in Austin in 2016.

In addition, some of our favorite clients were winners as well! Austin Beerworks topped the Readers Choice poll for Best Brewery/Distiller, and Pinthouse Pizza won the Critics Choice poll for Best Local IPA. Congrats to our beer-making friends!

Join us for a pint at Alamo Drafthouse's 6-Pack Stories series

Come have a pint and a laugh with the studio to support a good cause! 

Join us and a great crowd of beer-geeks, brewers and design fans Thursday at The Highball to talk craft beer branding as part of Alamo Drafthouse's 6-Pack Stories series. We'll be toting some studio swag, so get there early.

Proceeds benefit 1400 Miles.

Treaty Oak Trademark in Communication Arts 2016 Design Annual

We're both excited and proud to see our identity for Treaty Oak Distillery featured in the 2016 Communication Arts Design Annual. 

"Of the 4,228 entries submitted to the 57th annual design competition, only 161 were selected by a jury of respected creative professionals, representing the work of designers, art directors, design firms, agencies, publishers and in-house creative departments. With the largest international circulation of any trade journal on visual communications, having work selected is considered a significant professional milestone to the creators and publishers of these award-winning projects."

Check out all of the great work online, and cheers!

Austin Beerworks Seasonals Featured on OBB

Our new packaging for Austin Beerworks is featured over at Oh Beautiful Beer. Check 'em out, and pick up OBB's wonderful book on craft beer design!

Bon Appétit's Most Beautiful Beers

Helms Workshop is proud to have our work celebrated in Bon Appétit! Harvey Shepard, curator of Oh Beautiful Beer, included 3 of our brands among his picks of brands at the top of design: Modern Times, Austin Beerworks, and Fullsteam Brewery.

See all 9 of the beautiful beers from the August online feature at bon appétit

Helms Workshop + Mighty Swell = Refreshing Sparkling Cocktail Design

Award-winning Studio Partnered with Industry Stalwarts on Austin’s First Sparkling Cocktail

Helms Workshop recently completed the packaging and web design for Mighty Swell sparkling cocktails, a unique line of sparkling alcoholic beverages made with premium ingredients. Workshop teamed up with Clayton Christopher – of Deep Eddy Vodka fame – and Treaty Oak’s Daniel Barnes to bring investor Sean Cusack’s idea of a refreshing and natural sparkling beverage to life.

“It makes perfect sense that Austin, TX is where the idea for Mighty Swell Sparkling Cocktails was born,” says Christian Helms, creative director of Helms Workshop. “We worked to capture the essence of Mighty Swell’s natural ingredients with a striking package that stands out on a crowded shelf of canned beverages.”

Treaty Oak’s Daniel Barnes agrees. “When we first had the idea for a refreshing, ready-to-drink cocktail, we knew Helms Workshop would come up with the best solution to showcase Mighty Swell’s distinctive offering.”

Mighty Swell sparkling cocktails are available at select Austin-area supermarkets and specialty liquor stores with a wider release planned for the next few months. Check out for more information.

Emoji Austin Beerworks Festbier Packaging for SXSW

Helms Workshop thought of festival attendees in creating an unconventional new can package for Austin Beerworks limited-release SXSW-inspired beer, Festbier. Communicating with little other than emoji (including a taco and the metal-hand symbol) the 16oz can is the brewery’s and agency’s tongue-in-cheek way of communicating with festival goers and taking part in the iconic festival.

“It’s an economy of communication that fits the festival perfectly,” said Christian Helms, creative director at Helms Workshop. “We wanted to cut through the clutter of SXSW and make sure festival-goers knew to try a uniquely local beer during film, music and interactive."

Austin Beerworks co-founder Michael Graham agrees. “SXSW is one of our favorite things about Austin. We felt like there should be a local option made just for the festival, so we created Festbier. It's a perfect Austin springtime beer - simple and clean, with lots of character” Graham adds, “We'll never be big enough to be the 'official' beer sponsor, but we hope Festbier will become the officially unofficial beer of SXSW.”

 Festbier is a light hoppy lager, comes in sixteen-ounce cans and pairs perfectly with a taco, a show, or just about any experience at the festival. Festbier will be available exclusively in Austin during SXSW at various bars and pubs across town.

A Collaboration with Richard Linklater, Alamo Drafthouse and Austin Beerworks: Everybody Wants Some Beer!

An Austin brewery, cinema, director and design studio walk into a bar....that's pretty much how our collaboration with Austin BeerworksAlamo Drafthouse and Austin director Richard Linklater started. With the impending release of "Everybody Wants Some," Linklater's spiritual sequel to cult classic "Dazed and Confused," this Austin dream team came up with whats being called the most Austin-y beer ever: Everybody Wants Some Beer. 

"Everybody Wants Some is our favorite kind of beer: extremely drinkable while still being interesting," says Austin Beerworks head brewer William Golden in a release. He describes the brew as having a clean, hoppy finish with wheat, fruit, and floral notes. 

"This is definitely a beer-drinking movie — it's a big piece of that hard partying college world," says Linklater in a press release.

The Helms team collaborated with Linklater and the brewery / theater team, expanding on the film's baseball theme to create a striking series of three collectible cans. 

"Alamo and Austin Beerworks aren't typical clients, and Richard certainly isn't a typical movie maker. So of course the collaboration was going to produce something remarkable. Why shouldn't a movie have its own beer?" asks Workshop's Christian Helms. "It was a blast to work on. Our aim was to convey the spirit of there movie, and I think we hit it out of that park," adds designer Lauren Dickens.

Look for them at Alamo Drafthouse and other locations around Austin when the film hits theaters April 1st.

Grander Rum Packaging Featured in Communication Arts 2015 Design Annual

We’re proud to see our packaging work for Grander Panama Rum profiled in the Exhibit feature of this year's Communication Arts Design Annual. See the corresponding online feature from June via the link below, and visit Grander to learn more, and to pick up a bottle or three.

Grander Exhibit, CommArts 2015 Design Annual

Grander Panama Rum Successfully Launches with Branding by Helms Workshop

Grander Rum is a meticulously-crafted 8-year-old rum that is aged in bourbon barrels and bottled at 90-proof. The challenge presented to Helms Workshop was to help with a full articulation of the brand— from brand positioning and naming, to building brand identity, web and launch materials — and to create packaging from the ground up, including a bottle that's as unique as Grander's flavor.

"My brand is my baby. It means the world to me," said Dan DeHart, Grander's CEO. "So, selecting Helms to take my vision and turn it into something real was a big decision for me. Helms is a very creative group, but what makes them even more special is how they connected with my ideas and passion so they could internalize my vision. I wanted something that was timeless with a dose of rugged elegance.  I think they nailed it."

With Grander's custom-designed bottle, we focused on putting the rum at the foreground instead of hiding behind labels or additives. Web and digital touchpoints entice rum drinkers to learn more about the elusive spirit of adventure that Grander creates. 

Inspired by a rare and prized catch — the elusive 1000lb marlin — Grander reminds you that wherever your adventure takes you, the reward is in the journey.

Learn more at Grander

Helms Workshop Wins Best of Design at Austin Addy Awards

Helms Workshop cleaned up at last night’s Austin Advertising Federation awards. The south-Austin-based branding studio won seven total awards, including Best of Design and a special Judge’s Award for their work on Austin Beerworks’ 99-Pack.

“The success of the 99-Pack was even more than we could have hoped for,” says Christian Helms, owner and creative director at Helms Workshop. “And being recognized by our peers for the creation of a ridiculous, seven-foot, 82-lb box of beer is just awesome. It was great seeing that industry folks really enjoyed it, on top of the response from consumers.”

The 99-Pack also took home gold awards for Newspaper Ad, Integrated Campaign and Copywriting, the latter two the Helms team shares with Beef & Pie Productions.
In addition to their work for Austin Beerworks, Helms Workshop won gold awards for their packaging design on Bauhaus Brew Labs, Full Steam Brewery and Kohana Coffee.

Read more via Austin Business Journal.

About Helms Workshop:

Helms Workshop is an award-winning, strategic brand design studio based in Austin, Texas. Clients include global brands Jack Daniel’s, Hasbro, and Southern Comfort, multi-national agencies Wieden & Kennedy and Arnold Worldwide, Austin-based standouts Alamo Drafthouse and Austin Beerworks, and even a handful of bands – including Spoon, Modest Mouse, The Hold Steady and Wilco. For more information on Helms Workshop, visit their website at


Helms Workshop Partners with Southern Comfort for Global Brand Redesign and New Packaging

We're excited to launch our most recent brand redesign project with national consumer brand, Southern Comfort. The redesign is the largest packaging evolution for Southern Comfort in nearly a decade, contemporizing the brand and reasserting its relevance with today’s consumer.

The new packaging extends past the parent bottle and into the entire Southern Comfort Family of brands including Southern Comfort 100 proof, Lime Comfort, Cherry Comfort, and the forthcoming Caramel Comfort. Each line of Southern Comfort carries its own distinguishing traits, while still holding true to the overarching brand identity. 

“We dug in and internalized the history and personality of the brand,in order to craft something authentic and meaningful for modern-day drinkers”, said designer and owner of Helms Workshop, Christian Helms. “From sifting through the vaults at Brown-Forman and breathing life back into heritage elements, to crafting a new bottle and brand language, the goal was to highlight what makes Southern Comfort unique. The result is a new package that feels confident and comfortable in its own skin, and looks great on the shelf.”

One of the most significant new features to the new package is a unique icon on the neck and label proudly owning Southern Comfort’s position as a category of one. The new bottle shape draws from the brand’s heritage and wears the same fluted shoulders that drinkers recognize from years past.

“Southern Comfort is a sweet, smooth, and delicious drink created by a bartender in 1874 to let his patrons experience a more enjoyable cocktail,” said Lena DerOhannessian, Southern Comfort Global Marketing Director. “The new packaging and visual identity lets drinkers know Southern Comfort is truly the ‘Flavor of Whiskey Made Comfortable’ and unlike any other brand on the market.”

Southern Comfort founder M.W. Heron’s signature still graces every bottle of Southern Comfort, along with the year of his original creation, 1874. “None genuine but mine” still announces the uniqueness of the brand. Changes in color and font elevate the modern cues of the brand while retaining welcoming and approachable characteristics.

Caramel Comfort and the new Southern Comfort packaging will hit shelves in the US beginning in early March. Caramel Comfort has a suggested retail price of $16.99 for a 55 Proof 750ml bottle. 

About Helms Workshop:
Helms Workshop is an award-winning, strategic brand design studio based in Austin, Texas. Clients include global brands Jack Daniel’s, Hasbro, and Pabst Brewing, multi-national agencies Wieden & Kennedy and Arnold Worldwide, Austin-based standouts Alamo Drafthouse and Austin Beerworks, and even a handful of bands – including Spoon, Modest Mouse, The Hold Steady and Wilco. For more information on Helms Workshop, visit their website at

About Southern Comfort:
Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was created in New Orleans by bartender M.W. Heron in 1874. Today, it is enjoyed by friends in over 100 countries around the world and continues to grow as an icon brand.  Please visit us at and  

Bauhaus Brew Labs Packaging Wins in Communication Arts 2014 Design Annual

We're proud to see our work for Minneapolis’ Bauhaus Brew Labs win in the packaging category of the 2014 Communication Arts Design Annual. The Bauhaus packaging system is one of 152 winners from a pool of 3,632 entrants from around the world. This is the fourth consecutive year Helms Workshop has had a project featured in the Annual.

Explore the winning projects and view the list of awarded firms here:

CommArts 2014 Design Annual

Clients Featured in Paste's Best of Beer Can Design

Our work for Bauhaus Brew Labs, Fullsteam Brewery, Modern Times Beer and Rhinegeist Brewing are all on Paste Magazine's list of the 40 Best Beer Can Designs! We're thrilled to have our packaging work recognized, and watch as our clients grow and succeed in the craft beer market. Click the link below and see the 36 other lucky cans.

40 Best Beer Can Designs

Bid on Helms Workshop-Designed Skate Decks for a Good Cause

Helms Workshop is once again proud to help Project Loop 50/50 2.0 reach their goal of building a skate park in Taylor, Texas. Christian Helms, Lauren Dickens, Erick Montes and Al Nelson have joined over 150 artists to design one-of-a-kind skate decks that are being auctioned off. Last year's auction raised over $28,000 with a goal of $50,000 set for this year.

Project Loop's continuing goal is to make the entire process an educational experience for the kids, including:

- Learning to design in Sketch Up
- Building concrete forms on a half pipe test ramp
- Creating and giving presentations for the city council
- Learning landscape design and utilizing native species
- Learning project management skills

In addition to the Helms Workshop team, this year's auction includes works by Matt Groening, Michael Stipe, James Victore and many more.

Learn more and bid on the one-of-a-kind decks at the 50/50 auction site.

Frank Video Profile on

HW client Frank was profiled by PayPal on Slate! Featuring one of Frank's partners Daniel Northcutt, the video emphasizes Austin's community spirit in every facet of the gourmet hot dog restaurant's operations. From sourcing local produce, sampling the latest brews from Austin Beerworks and casing sausages in-house, Frank embodies the neighborhood connections Austin's food scene is famous for.

What Made This Gourmet Hot Dog Restaurant an Instant Austin, Texas Classic?

Austin Beerworks Launches Renamed Peacemaker Anytime Ale with World’s First 99-Pack

Austin Beerworks partnered with Helms Workshop to christen their award-winning Peacemaker with a new name: Anytime Ale. To add to the celebration, Peacemaker Anytime Ale will be available in the world’s first-ever 99-Pack for only $99.99.

“We wanted to launch the newly-named Peacemaker with our first official advertising campaign.  While brainstorming with Helms Workshop – who do our stellar branding – we came up with the strategy that Anytime is a good time for a Peacemaker,” says Michael Graham, cofounder of Austin Beerworks. 

When listing Peacemaker-appropriate occasions, the Helms team quickly came up with a ton. That sparked an idea – as a beer that is enjoyed anytime, it’s best to have more than a few on-hand. Continues Graham, “This inspired us to create the world’s first and only 99-Pack. What started out as a joke became very real when we realized how much people love the idea of 99 beers for $99.99!”

Helms Workshop set to work with Beef & Pie Productions and Source Pixel Foundry on developing a ridiculous launch video and, a site for fans to share and tag their Anytime moments. The finished product landed on the front page of Reddit – even before the official launch.

To get the word out about Peacemaker Anytime Ale’s 99-Pack, Helms Workshop and Austin Beerworks are bolstering a full outdoor and print campaign with social media and word-of-mouth. Tagging online posts with #AnytimeAle and following Austin Beerworks’ Facebook, Instagram and Twitter pages is the only way to find out where these elusive packages are sold.

View the campaign here.


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