Culture

We are an independent, strategic brand design studio. We love the process of working with companies to build, amplify and revitalize their brands. We create identities with personality— living, working brands with a point of view, and with character. We express that character through design.

Who we are.

The Workshop team

Christian Helms

Founder, Creative Director

Whitman,
Waits,
Southern Lit
& Simcoe

Alex Roka

Associate Creative Director

Kubrick,
Tarantino,
Cocktails
& Jazz

Ryan Kitchens

Brand Manager

Sooners,
Scousers,
Mutts
& Mules

Sarah Boles

Brand Manager

Pups,
Picnics,
Soccer
& Sweets

Benjamin Garner

Designer

Mid Mod,
Back Bowls,
Fox Reds
& KTBFFH

Mike Tabie

Designer

Skulls,
Powerlifting,
Halftones
& Vans

Zach Wieland

Designer

Backroads,
Blues,
B-Sides
& Brews

Emily Prestridge

Designer

Ballet,
Frida,
Funk
& Psych.

David Guillory

Web Development Partner

Baseball,
Bourbon,
Porches
& Pixels

Mike Woolf

Writer & Director

Beer,
Brisket,
Pinball &
Production

Megan Pando

Design Intern

Diners,
Drive-Ins,
Dives,
& Design

What we do, & how.

Our process

1

Onboarding

Working together to custom-build a project road map for your brand, including a clearly defined scope and week by week timeline.

2

Kickoff & Collaborative Briefing

Circling the wagons with key stakeholders to talk about engagement objectives, opportunities and challenges, priorities, collaboration and audacious goals.

3

Research, Strategy & Visual Brief

Digging into the history, heritage and culture of the brand. We brief the client on what we’ve learned and craft bold declarations for the path of the brand, using collective insight to uncover new opportunities.

4

Concepting & Design

Exploring a broad range of conceptual and aesthetic territories to bring the brand to life, with a focus on strong differentiation in the marketplace.

5

Finalization & Launch

Collaborative design evaluation and refinement to finalize the core brand identity. With identity locked down we shift our focus to mindful, priority-focused production: making ideas a reality, resourcefully.

6

Brand Maintenance

Review and evaluation of the project, looking for opportunities for improvement and growth as we plan a transition from brand-building to brand maintenance.

Where we do it.

Our studio HQ: 2201 N LAMAR

The 'Shop

Helms Workshop®