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Alamo Drafthouse Cinema

Richard Linklater’s Everybody Wants Some Beer Packaging


Packaging System


Design Team: Lauren Dickens, Drew Lakin, Alana Lyons
Creative Direction: Christian Helms

The Story

An Austin brewery, cinema, director and design studio walk into a bar…. That’s pretty much how our collaboration with Austin Beerworks, Alamo Drafthouse and Austin director Richard Linklater started. With the impending release of “Everybody Wants Some,” Linklater’s spiritual sequel to cult classic “Dazed and Confused,” the dream team created what’s being called the most Austin-y beer ever: Everybody Wants Some Beer.

Helms Workshop®