Seasonal Series Packaging
Logos, Iconography & Illustration
Design Team: Drew Lakin, Alana Lyons
Copywriter: Mike Woolf
Creative Direction: Christian Helms
Seasonal Beers are a refreshing opportunity for the team at Austin Beerworks to branch out, experiment and have some fun with recipes and naming. Eagerly anticipated by craft beer drinkers, each seasonal beer release is marked by a rush to snatch up the limited-time-only brews.
For the launch of seasonal cans, we channeled beer fans’ energy and the brewery’s lighthearted personality into a packaging system that’s equally fun and engaging. Anchored by dynamic color and minimal text, each can features a distinctive pattern themed around the beer style and name with a few winks thrown in for good measure.
See the first three of eight seasonal cans below, and check Austin Beerworks in the coming months as more cans are debuted.