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Brand Creation


Designer: Christian Helms
Partners: Geoff Peveto & Daniel Northcutt


Communication Arts Design Annual
Communication Arts Typography Annual
Print Regional Design Annual
Brand New Awards
Austin Advertising Federation Gold Addys

The Story

Frank began with an idea: what if we took a traditionally ordinary food, and transformed it into an extraordinary experience?

With limited resources and an unfamiliar concept, the need for both visibility and clarity was huge. The solution was to build a bold brand with a unique personality that grabs the attention of both design-savvy locals and massive national brands, and entice them to come play with a small restaurant in Austin.

See the full case study, including more work here.

Helms Workshop®