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Howler Bros

Comprehensive Brand Identity


Collateral Design
Logos, Iconography & Illustration
Website Design & Development
Identity System


Design Team: Christian Helms
Web Developer: David Guillory

The Story

Howler founders Chase Heard and Andy Stepanian spent their adolescent summers riding waves and haunting the waters and wildlife of the east coast. Their vision for Howler – and the name Howler Brothers – was inspired by a sound they each heard on surf trips to Costa Rica: the call of the loudest animal in North America, the Howler Monkey. The once startling sound grew to serve as a constant reminder of a special place.

Heard and Stepanian formed Howler Brothers to craft limited-run, quality clothing that draws inspiration from the traditions of surfing and coastal sports. We channeled the call of the Howler in crafting custom typography, brand logos, supporting iconography and an online retail site to launch the brand.

Helms Workshop®