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Jack Daniel’s

Declaration of Independence Campaign


Custom Typography
Advertising Campaign
Logos, Iconography & Illustration


Design Team: Christian Helms, Erick Montes
Creative Direction: Christian Helms
Video Cinematographer: Kyle Osburn

The Story

Jack Daniel’s is hand made in America, because that’s how America was made. Workshop took that as a cue when we were hand-picked to work with the iconic brand and Arnold Worldwide, creating the art for the whiskey’s Declaration of Independence Campaign. As you can see in the short documentary they shot of the process (along with local cinematographer Kyle Osburn), we jumped in and got our hands dirty.

Watch the video here and see more of the campaign over at

We had a blast working on the project, and we’re extremely proud to be part of Jack Daniel’s celebration of craft and independent spirit. The art will be featured in ads, online, and on merchandise and outdoor advertising from Texas to Times Square.

Helms Workshop®